World Leader in Diamond and Gemstone Technologies Uses NFC SpeedTap to Digitally Present Each Diamond’s Unique Story to Consumers
OSLO, Norway, September 13, 2016 – Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN.OL; OTCQX: TFECY), an industry leader in printed Near Field Communication (NFC) tags and smart systems, today announced a collaboration with Sarine Technologies Ltd. (“Sarine”), a global leader in the advancement of technology for the manufacture and marketing of diamonds and other precious gemstones, to integrate Thinfilm’s NFC SpeedTap™ tags in the Sarine Profile™ sales and consumer support system.
Sarine Profile features a collection of modules that combine to deliver compelling tools and information to retailers and consumers alike. These include images and comprehensive details on the diamond’s measurements and grading. For jewelers, Sarine Profile is a powerful, interactive digital sales tool that helps eliminate stumbling blocks in the sales process and improve conversion rates. For consumers, it tells each diamond’s story in real-time, supports buying decisions with scientific accuracy, and provides digital proof of lineage and ownership.
During the Hong Kong Diamond and Jewelry Show, a leading global diamond event, Sarine will feature SpeedTap tags on each showcased diamond’s physical, paper-based Sarine Profile. The technology empowers jewelers and consumers to instantly and seamlessly connect to an identical digital version of the profile through the tap of a smartphone. The experience is enhanced with the Sarine custom app and supported by a cloud-based platform that enables content management, analytics, and reporting. Discussions are underway to expand the deployment and affix SpeedTap tags to finished rings as a replacement for traditional ring tags. Plans for an initial pilot are also being discussed.
“In cooperating with Thinfilm, Sarine is leveraging world-leading NFC technology to advance the performance of Sarine Profile in jewelry retail settings in real time,” said Uzi Levami, CEO of Sarine Technologies. “The implementation of SpeedTap tags with the Sarine Profile system enables retailers and consumers to enjoy the benefits of instant, automatic access to the powerful story of the diamond. The NFC tagging capability places Sarine Profile™ diamond information as close as possible to the customer and the sales presentation.”
SpeedTap tags are thin, flexible labels that integrate with a product’s packaging or label and can be read with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and is virtually impossible to clone. Once tapped, the tag wirelessly communicates with the cloud, instantly delivering authentication messaging, serial numbers, and other relevant content from the brand or manufacturer.
“Our relationship with Sarine will help bring leading-edge NFC solutions to a range of stakeholders within the diamond and precious gemstone market,” said Erwan Le Roy, Thinfilm’s EVP Business Development and GM NFC Solutions & Smart Sensor Platforms. “We are very excited to partner with a global leader such as Sarine, and look forward to working closely with them to further enhance Sarine Profile and other product offerings.”
Established in 1988 and headquartered in Israel, Sarine is a worldwide leader in the development and manufacturing of advanced evaluation, planning, processing, and finishing systems for diamond and gemstone production. Since its founding, Sarine products have pioneered breakthroughs in the concepts and practices that form the diamond pipeline. The company has 19 offices spread across five continents.
Sarine is demonstrating Thinfilm’s SpeedTap technology at the world’s foremost fine jewelry event, the Hong Kong Jewelry and Gem Fair. The event takes place in Hong Kong September 13-17 at the AsiaWorld Expo, and September 15-19 at the Convention & Exhibition Center. Visit Sarine at Booth 11Y02 (AsiaWorld Expo) and Booth 3M070 (Convention & Exhibition Center).
About Thin Film Electronics ASA
Thinfilm is a leader in the development and commercialization of printed electronics and NFC solutions. The first to commercialize printed, rewritable memory, the Company is creating printed systems that include memory, sensing, display, and wireless communication, all at a low cost unmatched by any other electronic technology. Thinfilm’s roadmap integrates technology from a strong and growing ecosystem of partners to enable the Internet of Everything by bringing intelligence to disposable goods.
Thin Film Electronics ASA (“Thinfilm”) is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Hong Kong, and Singapore. For more information, visit www.thinfilm.no.
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This information is subject of the disclosure requirements acc. to §5-12 vphl (Norwegian Securities Trading Act).
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