NFC Mobile Marketing Leader Touts New Partnerships

Mobile Marketing Watch – May 11, 2017

 

Thin Film Electronics, a global player in NFC (near field communication) mobile marketing and smart packaging solutions using printed electronics technology, announced this week new technology partnerships with three leading providers of NFC-reader hardware – Socket Mobile, Famoco, and SpringCard. “Each partner is collaborating with…
 

Thin Film Electronics, a global player in NFC (near field communication) mobile marketing and smart packaging solutions using printed electronics technology, announced this week new technology partnerships with three leading providers of NFC-reader hardware – Socket Mobile, Famoco, and SpringCard.

“Each partner is collaborating with Thinfilm to bring Thinfilm-validated, enterprise-ready NFC readers to the market and help position NFC as an enabling technology for a range of applications within the Industrial Internet of Things (IIoT) space,” reads a formal media announcement.

We’re told that together, these partnerships allow enterprises to easily integrate Thinfilm NFC technology with installed desktop, embedded, and mobile infrastructure, including iOS (iPhone, iPad) and Android devices.

“Just as brand marketers use NFC to add smartphone interactivity to everyday consumer products, industrial users can use NFC to streamline factory operations and protect supply chains,” said Davor Sutija, Thinfilm’s CEO. “Thinfilm’s technology partnerships with Socket Mobile, Famoco, and SpringCard – established leaders in the NFC reader hardware space – allow industrial users to implement NFC at any stage of operations while leveraging deployed IT infrastructure. This simplifies the creation of turnkey systems that will expand the basic IIoT into a comprehensive ‘Industrial Internet of Everything’.”

Read the full article here.