Just Drinks – November 30, 2017
Scotch whisky producer Kilchoman Distillery is to launch a pair of Internet-connected bottles as spirits producers increasingly turn to Internet of Things technology to reach consumers.
The Islay distillery will feature “smart” hangtags on two of its whiskies, Machir Bay and Sanaig, the company said today. The tags contain near-field communication (NFC) technology that enables consumers to access digital information by tapping them with a smartphone.
The technology is designed by Thinfilm, which has previously worked with Diageo on a Johnnie Walker project. As well as NFC technology, the partnership with Kilchoman uses Thinfilm’s cloud-based software platform CNECT that monitors real-time tapping activity and helps to analyse campaign effectiveness.
“We fully recognize the importance of connecting directly with our customers and providing experiences that are informative, educational and interesting,” said Anthony Wills, founder & MD of Kilchoman Distillery. “Thinfilm’s NFC solution is an ideal way to deliver this content in a seamless and simple format. We believe it will help Kilchoman strengthen existing relationships and establish many new ones.”
In 2015, Diageo partnered with Thinfilm to launch a prototype smart bottle for Johnnie Walker. Cocktail recipes or special offers could be sent to consumers through NFC sensor tags on the bottles.
This month, Pernod Ricard extended its roll out of NFC-enabled Malibu bottles. The bottles, which were first unveiled last year, give consumers access to games and content such as a bar locator and music playlists.