Thinfilm Announces Organizational Changes to Fortify Position as Leading NFC Mobile Marketing Solutions Provider

Key promotions, hires, and improvements made in sales, channel solutions, digital strategy, and customer analytics

OSLO, Norway, January 15, 2018 – Thin Film Electronics ASA (‘Thinfilm’) (OSE: THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced several organizational changes that further accelerate the Company’s growth in the NFC mobile marketing solutions space.

Tauseef Bashir has been promoted to Chief Sales Officer for Thinfilm and now leads all go-to-market activities globally for the organization. He joined Thinfilm in July of 2016 as EVP Global Sales. Prior to Thinfilm, Mr. Bashir served as Chief Sales Officer for Amazon.com, where he led the global go-to-market strategy for commercialization of the Amazon Speech Cloud Platform and Alexa Software.

Kevin Dodson has been hired as VP Channel Solutions, and reports directly to Mr. Bashir. Mr. Dodson oversees the management of convertor/packaging firms, digital agencies, and other channel partners. He is a veteran strategy, business development, and product management executive with more than 20 years of experience working for early-stage Internet technology companies. Most recently, he was VP of Strategy and Partnerships for Beckon, a data management and analytics SaaS platform for enterprise marketers. Prior to Beckon, Mr. Dodson co-founded two startups – YapMap, a search engine for social content, and In.Vu, a search engine for machine-generated data. He was VP of Product for Quigo Technologies, a contextual ad network (acquired by AOL), and a Sr. Director of Strategy and Analytics for the advertising agency, Razorfish, where he started the digital analytics practice. Prior to his business career, Mr. Dodson spent five years in the US Army. He holds an MBA from the Wharton School of Business and a Bachelor of Science from the United States Military Academy at West Point.

Thinfilm launched a Global Digital Strategy practice to formalize processes and establish best practices related to customer data within the Thinfilm CNECT™ cloud-based platform. Key focus areas include data collection and management, performance benchmarking, campaign execution, omni-channel measurement, and customer analytics/reporting.

Thinfilm also opened a sales office in Germany to further support the Company’s growth strategy, address increasing market interest, and expand its reach in the EMEA region.

 

About Thin Film Electronics ASA

Thinfilm is a leading global provider of NFC mobile marketing solutions that connect physical products to the digital world. The Company’s end-to-end solutions offering features hardware, label/packaging integration services, and comprehensive cloud-based management, reporting and analytics. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone. The resulting disintermediation of search engines, online marketplaces, and social platforms empowers brands to control messaging, enhance consumer dialogue, build loyalty, increase engagement, and drive sales.

Thin Film Electronics ASA is a publicly listed company in Norway with global headquarters in Oslo, Norway; US headquarters in San Jose, California; and offices in Linköping, Sweden; San Francisco; London; Shanghai; and Singapore. For more information, visit www.thinfilm.no.

This information is subject of the disclosure requirements acc. to §5-12 vphl (Norwegian Securities Trading Act).

 

For more information on Thinfilm please contact:
Bill Cummings
SVP Corporate Communications
Thin Film Electronics ASA
+1 408-503-7312
bill.cummings@thinfilm.no