Industries
Wine, Spirits and Craft Beer
Driving Purchase Conversions and Engaging New Consumers

Bodegas Barbadillo, one of Spain's leading winemakers, wanted to attract and engage new consumers to their brand.

The “Tap & Win” campaign was launched using Thinfilm's NFC SpeedTap™ tags implemented on 126,000 bottles of Barbadillo's bestselling white wine, Castillo de San Diego.

The campaign led to 30% purchase conversion and drove 10X more traffic than from social platforms, with a 2.8X increase in average time spent.




Driving Purchase Conversions and Engaging New Consumers

Bodegas Barbadillo, one of Spain's leading winemakers, wanted to attract and engage new consumers to their brand.

The “Tap & Win” campaign was launched using Thinfilm's NFC SpeedTap™ tags implemented on 126,000 bottles of Barbadillo's bestselling white wine, Castillo de San Diego.

The campaign led to 30% purchase conversion and drove 10X more traffic than from social platforms, with a 2.8X increase in average time spent.




“Using ‘connected’ NFC bottles featuring Thinfilm technology helped us discover that the ideal moment to activate, engage and convert new consumers occurs when they are holding a Barbadillo bottle in their hands.”

Alvaro Alés, Director, Marketing & Communications, Bodegas Barbadillo
Boosting Consumer Loyalty with “Smart Coasters”

In a saturated craft beer market, Coronado Brewing Co. has tapped into Thinfilm’s NFC solutions to grab beer drinkers’ attention and get those consumers engaged with the brand.

“Smart Coasters” featuring SpeedTap™ tags were created to boost consumer engagement.

Since the launch of the market trial, consumers have responded enthusiastically to the campaign – boosting web conversion rates by up to 17.5X over traditional media channels, and lifting mobile traffic by 92%.




Boosting Consumer Loyalty with “Smart Coasters”

In a saturated craft beer market, Coronado Brewing Co. has tapped into Thinfilm’s NFC solutions to grab beer drinkers’ attention and get those consumers engaged with the brand.

“Smart Coasters” featuring SpeedTap™ tags were created to boost consumer engagement.

Since the launch of the market trial, consumers have responded enthusiastically to the campaign – boosting web conversion rates by up to 17.5X over traditional media channels, and lifting mobile traffic by 92%.




"Competing for the attention of craft beer drinker is intense. Getting people to hear your brand story without interference is even harder."
Brandon Richards, COO, Coronado Brewing Co.
"We believe Thinfilm’s technology gives our partner breweries a powerful tool to connect with their customers beyond the brewery."
Sebastien Tron, Co-founder and CEO, Hopsy
Authenticating Limited Edition “Smart Sherry”


Barbadillo’s exclusive release of Versos 1891 rare sherry bottles are protected by NFC OpenSense authentication technology.

Thinfilm’s NFC tags incorporated into each bottle are specifically designed to prevent unauthorized refills, thwart counterfeiters, and facilitate authentication.




Authenticating Limited Edition “Smart Sherry”


Barbadillo’s exclusive release of Versos 1891 rare sherry bottles are protected by NFC OpenSense authentication technology.

Thinfilm’s NFC tags incorporated into each bottle are specifically designed to prevent unauthorized refills, thwart counterfeiters, and facilitate authentication.




“Given the rarity of this release and its significance to the Barbadillo family, we feel compelled to protect it. Thinfilm’s technology delivers that protection, for our business and our valued consumers.”
Manuel Barbadillo, Chairman, Barbadillo
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