Printed Electronics in Use
Wine, Spirits and Craft Beer
Boosting Consumer Loyalty with “Smart Coasters”

In a saturated craft beer market, Coronado Brewing Co. has tapped into Thinfilm’s NFC solutions to grab beer drinkers’ attention and get those consumers engaged with the brand.

“Smart Coasters” featuring SpeedTap™ tags were created to boost consumer engagement.

Since the launch of the market trial, consumers have responded enthusiastically to the campaign – boosting web conversion rates by up to 17.5X over traditional media channels, and lifting mobile traffic by 92%.




Boosting Consumer Loyalty with “Smart Coasters”

In a saturated craft beer market, Coronado Brewing Co. has tapped into Thinfilm’s NFC solutions to grab beer drinkers’ attention and get those consumers engaged with the brand.

“Smart Coasters” featuring SpeedTap™ tags were created to boost consumer engagement.

Since the launch of the market trial, consumers have responded enthusiastically to the campaign – boosting web conversion rates by up to 17.5X over traditional media channels, and lifting mobile traffic by 92%.




"Competing for the attention of craft beer drinker is intense. Getting people to hear your brand story without interference is even harder."
Brandon Richards, COO, Coronado Brewing Co.
"We believe Thinfilm’s technology gives our partner breweries a powerful tool to connect with their customers beyond the brewery."
Sebastien Tron, Co-founder and CEO, Hopsy
Authenticating Limited Edition “Smart Sherry”


Barbadillo’s exclusive release of Versos 1891 rare sherry bottles are protected by NFC OpenSense authentication technology.

Thinfilm’s NFC tags incorporated into each bottle are specifically designed to prevent unauthorized refills, thwart counterfeiters, and facilitate authentication.




Authenticating Limited Edition “Smart Sherry”


Barbadillo’s exclusive release of Versos 1891 rare sherry bottles are protected by NFC OpenSense authentication technology.

Thinfilm’s NFC tags incorporated into each bottle are specifically designed to prevent unauthorized refills, thwart counterfeiters, and facilitate authentication.




“Given the rarity of this release and its significance to the Barbadillo family, we feel compelled to protect it. Thinfilm’s technology delivers that protection, for our business and our valued consumers.”
Manuel Barbadillo, Chairman, Barbadillo
Protecting the Ferngrove Brand
  • 20% of the wine consumed worldwide is counterfeit
  • As much as 70% of “imported” wine in China is fake
  • Source: Wines & Vines

Thinfilm NFC OpenSense™ tags, paired with partner G World's patented Samscan process, will ensure individual bottles are packaged, shipped, stocked and purchased in their original factory-sealed state




Protecting the Ferngrove Brand
  • 20% of the wine consumed worldwide is counterfeit
  • As much as 70% of “imported” wine in China is fake
  • Source: Wines & Vines

Thinfilm NFC OpenSense™ tags, paired with partner G World's patented Samscan process, will ensure individual bottles are packaged, shipped, stocked and purchased in their original factory-sealed state




"As one of Western Australia’s pre-eminent wineries and a major exporter to China, Ferngrove is dedicated to ensuring the authenticity and quality of our premium wines."
Anthony Wilkes, CEO, Ferngrove Wines Group
Want to learn more?